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Meta ads for auto and motorcycle repair shops
Fill open bays with a priced service offer, an instant form that captures the vehicle and the problem, and a lead that tells you what they need before you call.
How do Meta ads bring customers to a repair shop?
KC Media runs repair shop ads around one priced service per ad set, such as a maintenance special or an inspection, targeted to a radius around the shop. The instant form asks about the vehicle, the last service, the symptoms, and timing, and the shop's team calls with those answers in hand.
What should a repair shop's instant form ask?
A repair shop's instant form should ask three to five quick multiple-choice questions that a service advisor would ask on the phone anyway. KC Media's repair shop forms typically cover the service needed, the vehicle or bike type, mileage or last service, any symptoms, and when the customer wants to come in.
- Which service are you interested in?
- What are you driving or riding?
- When was the last service, or roughly how many miles?
- Any symptoms you have noticed? (multi-select)
- When would you like to come in?
Repair shop questions
Do Facebook ads work for auto repair shops?
Facebook and Instagram lead ads work well for repair shops that lead with a specific, priced service offer. Apexx Motorsports, a motorcycle repair shop, recorded 51 form leads at $4.79 per lead over 14 days. One campaign result; results vary.
What offer works best for a repair shop ad?
A specific, priced service that most owners need, such as a maintenance special or an inspection, gives people a clear reason to submit a form. A second ad set can test a specialist service with a wider radius.
How far should a repair shop target?
Routine services work best with a tighter radius around the shop, since few people drive far for an oil change or tune-up. Specialist services that fewer shops offer can justify a wider radius.
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