What results did Apexx Motorsports get from Meta ads?
Apexx Motorsports, a motorcycle repair shop, received 51 lead form submissions from Meta ads over 14 days. The campaign spent $244.47, for an average cost of $4.79 per lead, and reached 7,095 people. Each lead was a request for a service appointment, and Apexx has closed thousands of dollars in jobs from KC Media's Meta ads.
How was the Apexx campaign built?
KC Media built the Apexx campaign around specific service offers, each tested in its own ad set with its own budget, targeting, and instant form. The forms asked a few quick questions so the shop knew what each rider needed before calling, and the ad copy was written for the different kinds of riders the shop serves.
How did Apexx follow up with the leads?
KC Media also set up the system Apexx uses to respond to new leads quickly, so service requests get a fast reply even when the shop is busy.
Does Apexx Motorsports show up in AI search?
Yes. Apexx Motorsports is also a KC Media AEO client. Ask ChatGPT for the best motorcycle repair shop in Chatsworth, and Apexx Motorsports shows up first. AI answers can change from one search to the next.
What can other local businesses take from the Apexx results?
The Apexx campaign shows three things a local service business can copy: lead with a specific offer, test offers separately so each one is measured on its own, and have a plan to respond to leads fast. The cost per lead matters less than how many of those leads become booked jobs.
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