:root{
  --ink:#0d1117;
  --ink-2:#1b222c;
  --muted:#5b6573;
  --line:#e3e0d8;
  --paper:#f7f5f0;
  --white:#ffffff;
  --signal:#ff5a1f;
  --signal-dark:#d9440f;
  --good:#127a4a;
  --radius:14px;
  --max:1120px;
  --font:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--paper);line-height:1.6;font-size:17px}
img{max-width:100%;height:auto}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
.skip{position:absolute;left:-9999px}
.skip:focus{left:12px;top:12px;background:var(--white);padding:8px 12px;z-index:10}

/* header */
.site-header{background:var(--ink);color:var(--white);position:sticky;top:0;z-index:5}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:64px}
.brand{font-weight:800;letter-spacing:-.02em;text-decoration:none;font-size:19px;white-space:nowrap}
.brand span{color:var(--signal)}
.nav{display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.nav a{text-decoration:none;font-size:15px;color:#c9d1db}
.nav a:hover,.nav a[aria-current="page"]{color:var(--white)}
.nav .btn{padding:9px 16px;font-size:15px;color:var(--on-signal)}
.menu-toggle{display:none}
@media (max-width:860px){
  .nav{display:none;position:absolute;top:64px;left:0;right:0;background:var(--ink);flex-direction:column;align-items:flex-start;padding:12px 20px 20px;gap:14px}
  .nav.open{display:flex}
  .menu-toggle{display:block;background:none;border:1px solid #3a4452;color:var(--white);border-radius:8px;padding:8px 12px;font:inherit;font-size:15px}
}

/* buttons */
.btn{display:inline-block;background:var(--signal);color:var(--on-signal);text-decoration:none;font-weight:700;padding:14px 22px;border-radius:10px;border:0;cursor:pointer;font:inherit;font-weight:700}
.btn:hover{background:var(--signal-dark);color:var(--on-signal)}
.btn-ghost{background:transparent;border:1.5px solid currentColor;color:inherit}
.btn-ghost:hover{background:rgba(255,255,255,.08)}

/* hero */
.hero{background:var(--ink);color:var(--white);padding:72px 0 80px}
.hero-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:48px;align-items:center}
.eyebrow{text-transform:uppercase;letter-spacing:.12em;font-size:13px;font-weight:700;color:var(--signal);margin:0 0 14px}
h1{font-size:clamp(34px,5vw,56px);line-height:1.06;letter-spacing:-.03em;margin:0 0 20px}
.hero p.lede{font-size:19px;color:#c9d1db;max-width:560px;margin:0 0 28px}
.hero-actions{display:flex;gap:12px;flex-wrap:wrap}
.proof-card{background:var(--ink-2);border:1px solid #2c3542;border-radius:var(--radius);padding:26px}
.proof-card .label{font-size:13px;color:#8b97a6;text-transform:uppercase;letter-spacing:.1em;margin:0 0 6px}
.proof-big{font-size:64px;font-weight:800;letter-spacing:-.04em;line-height:1;color:var(--white);margin:0}
.proof-big small{font-size:20px;color:#8b97a6;font-weight:600;letter-spacing:0}
.proof-row{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:22px;padding-top:20px;border-top:1px solid #2c3542}
.proof-row b{display:block;font-size:22px;letter-spacing:-.02em}
.proof-row span{font-size:13px;color:#8b97a6}
.proof-note{font-size:13px;color:#8b97a6;margin:18px 0 0}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}.hero{padding:48px 0 56px}}

/* page head (inner pages) */
.page-head{background:var(--ink);color:var(--white);padding:56px 0 52px}
.page-head p.lede{font-size:19px;color:#c9d1db;max-width:720px;margin:0}
.crumbs{font-size:14px;color:#8b97a6;margin:0 0 18px}
.crumbs a{color:#8b97a6}

/* sections */
section{padding:64px 0}
section.alt{background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
h2{font-size:clamp(26px,3.2vw,36px);line-height:1.15;letter-spacing:-.02em;margin:0 0 16px}
h3{font-size:20px;letter-spacing:-.01em;margin:0 0 8px}
.answer{font-size:19px;max-width:760px;color:var(--ink-2)}
.prose{max-width:760px}
.prose p,.prose li{color:var(--ink-2)}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:28px}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:28px}
@media (max-width:860px){.grid-3,.grid-2{grid-template-columns:1fr}}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
section.alt .card{background:var(--paper)}
.card p{margin:0;color:var(--muted)}
.card a.more{display:inline-block;margin-top:14px;font-weight:700;color:var(--signal-dark);text-decoration:none}
.num{display:inline-flex;align-items:center;justify-content:center;width:34px;height:34px;border-radius:50%;background:var(--ink);color:var(--white);font-weight:800;font-size:15px;margin-bottom:12px}
.steps{counter-reset:s;list-style:none;padding:0;margin:28px 0 0;display:grid;gap:14px;max-width:820px}
.steps li{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:20px 22px 20px 68px;position:relative}
.steps li::before{counter-increment:s;content:counter(s);position:absolute;left:20px;top:20px;width:32px;height:32px;border-radius:50%;background:var(--signal);color:var(--on-signal);font-weight:800;display:flex;align-items:center;justify-content:center}
.steps li strong{display:block;margin-bottom:2px}

/* tables */
.table-wrap{overflow-x:auto;margin:24px 0;border:1px solid var(--line);border-radius:var(--radius);background:var(--white)}
table{border-collapse:collapse;width:100%;min-width:520px;font-size:16px}
th,td{text-align:left;padding:14px 16px;border-bottom:1px solid var(--line);vertical-align:top}
th{background:var(--ink);color:var(--white);font-size:14px;font-weight:700}
tr:last-child td{border-bottom:0}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin:28px 0}
.stat{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:20px}
.stat b{display:block;font-size:34px;letter-spacing:-.03em;line-height:1.1}
.stat span{font-size:14px;color:var(--muted)}
@media (max-width:860px){.stats{grid-template-columns:repeat(2,1fr)}}

/* faq */
.faq{max-width:820px;margin-top:24px}
.faq details{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:18px 20px;margin-bottom:10px}
.faq summary{font-weight:700;cursor:pointer;font-size:17px}
.faq details p{margin:12px 0 0;color:var(--ink-2)}

/* callout / cta band */
.callout{background:var(--white);border-left:4px solid var(--signal);padding:18px 22px;border-radius:0 12px 12px 0;margin:24px 0;max-width:820px}
.cta-band{background:var(--signal);color:var(--on-signal);padding:56px 0}
.cta-band h2{margin-bottom:10px}
.cta-band p{margin:0 0 22px;font-size:18px;max-width:640px}
.cta-band .btn{background:var(--ink);color:var(--white)}
.cta-band .btn:hover{background:var(--ink-2)}

/* forms */
form.contact{display:grid;gap:16px;max-width:620px;margin-top:24px}
form.contact label{font-weight:700;font-size:15px;display:grid;gap:6px}
form.contact input,form.contact select,form.contact textarea{font:inherit;padding:12px 14px;border:1.5px solid var(--line);border-radius:10px;background:var(--white);color:var(--ink);width:100%}
form.contact input:focus,form.contact select:focus,form.contact textarea:focus{outline:2px solid var(--signal);border-color:transparent}
.hp{position:absolute;left:-9999px}

/* blog */
.post-list{display:grid;gap:16px;margin-top:24px;max-width:820px}
.post-meta{font-size:14px;color:var(--muted)}
.takeaways{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:20px 24px;margin:24px 0}
.takeaways h2{font-size:20px;margin-bottom:8px}

/* footer */
.site-footer{background:var(--ink);color:#c9d1db;padding:48px 0 32px;font-size:15px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.site-footer h4{color:var(--white);margin:0 0 10px;font-size:15px}
.site-footer ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.site-footer a{color:#c9d1db;text-decoration:none}
.site-footer a:hover{color:var(--white)}
.legal{border-top:1px solid #2c3542;margin-top:32px;padding-top:20px;font-size:13px;color:#8b97a6}
@media (max-width:860px){.foot-grid{grid-template-columns:1fr}}

/* problem / fix cards */
.fixes .card h3{margin:4px 0 6px}
.tag{display:inline-block;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;margin:0 0 4px}
.tag.bad{color:#b4321b}
.tag.good{color:var(--good);margin-top:14px}
.fixes .card p+p{margin-top:4px}

/* case study card */
.case-card{display:grid;grid-template-columns:1.4fr 1fr;gap:24px;align-items:center;background:var(--ink);color:var(--white);border-radius:var(--radius);padding:28px;text-decoration:none;margin-top:24px;max-width:960px}
.case-card p{color:#c9d1db;margin:0}
.case-card .more{display:inline-block;margin-top:14px;font-weight:700;color:var(--signal)}
.case-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.case-metrics b{display:block;font-size:30px;letter-spacing:-.03em}
.case-metrics span{font-size:13px;color:#8b97a6}
.case-card:hover{background:var(--ink-2)}
@media (max-width:860px){.case-card{grid-template-columns:1fr}}

/* proof: logos, ad wall, quotes */
.logos-band{padding:28px 0;background:var(--white);border-bottom:1px solid var(--line)}
.logo-row{display:flex;flex-wrap:wrap;gap:32px;align-items:center}
.logo-row img{height:40px;width:auto;filter:grayscale(1);opacity:.8}
.ad-wall{display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:16px;margin-top:24px}
.ad-tile{margin:0}
.ad-tile video,.ad-tile img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:12px;background:var(--ink);display:block}
.ad-tile figcaption{font-size:13px;color:var(--muted);margin-top:6px}
.quote blockquote{margin:0 0 14px;font-size:17px;color:var(--ink-2)}
.quote figcaption b{display:block}
.quote figcaption span{font-size:14px;color:var(--muted)}

/* multi-step form */
.form-progress{display:none;list-style:none;padding:0;margin:0;gap:8px}
.steps-form.js .form-progress{display:flex}
.form-progress li{flex:1;font-size:13px;font-weight:700;color:var(--muted);border-top:4px solid var(--line);padding-top:8px}
.form-progress li.on{color:var(--ink);border-color:var(--signal)}
.fstep{border:0;padding:0;margin:0;display:grid;gap:16px}
.fstep legend{font-weight:800;font-size:18px;margin-bottom:8px;padding:0}
.steps-form:not(.js) .next,.steps-form:not(.js) .back{display:none}
.form-nav{display:flex;gap:12px}
.btn-ghost-dark{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-ghost-dark:hover{background:var(--white)}

/* sticky mobile CTA */
.sticky-cta{display:none}
@media (max-width:860px){
  .sticky-cta{display:block;position:fixed;left:12px;right:12px;bottom:12px;z-index:6;text-align:center;background:var(--signal);color:var(--on-signal);font-weight:800;text-decoration:none;padding:14px;border-radius:12px;box-shadow:0 6px 24px rgba(0,0,0,.25)}
  body{padding-bottom:76px}
}
.fstep[hidden]{display:none}

/* ===== color pass ===== */
:root{
  --peach:#fdf0e6;
  --peach-2:#fbe1cf;
  --signal-soft:#ffb08f;
  --glow:rgba(255,90,31,.28);
  --on-signal:#ffffff;
  --navy:#112d55;
  --navy-2:#1a3e72;
  --navy-line:#2b5290;
  --sky:#9cc3ff;
}
body{background:var(--peach)}
/* hero + page heads: ink with a warm glow */
.hero,.page-head{background:radial-gradient(900px 420px at 85% 10%,var(--glow),transparent 60%),radial-gradient(700px 400px at 0% 100%,rgba(43,82,144,.45),transparent 60%),var(--ink)}
/* default sections sit on peach; cards are white */
section{background:transparent}
/* alt sections become navy bands */
section.alt{background:var(--navy);color:var(--white);border:0}
section.alt h2,section.alt h3{color:var(--white)}
section.alt .answer,section.alt .prose p,section.alt .prose li{color:#d6e2f5}
section.alt .card{background:var(--navy-2);border-color:var(--navy-line)}
section.alt .card p{color:#c3d3ec}
section.alt .card a.more{color:var(--signal-soft)}
section.alt .steps li{background:var(--navy-2);border-color:var(--navy-line);color:#d6e2f5}
section.alt .steps li strong{color:var(--white)}
section.alt .faq details{background:var(--navy-2);border-color:var(--navy-line)}
section.alt .faq summary{color:var(--white)}
section.alt .faq details p{color:#d6e2f5}
section.alt .table-wrap{border-color:var(--navy-line)}
section.alt .tag.bad{color:#ff9a7a}
section.alt .tag.good{color:#6fe0a8}
section.alt .callout{background:var(--navy-2);color:#d6e2f5}
section.alt a{color:var(--signal-soft)}
section.alt .btn{color:var(--on-signal)}
/* white-on-peach elements get a warmer border */
.card,.steps li,.faq details,.stat,.table-wrap{border-color:var(--peach-2)}
.callout{background:var(--white)}
/* stat tiles get color */
.stat{background:var(--white)}
.stat:nth-child(1){background:var(--signal);color:var(--on-signal);border-color:var(--signal)}
.stat:nth-child(1) span{color:inherit;opacity:.8}
.stat:nth-child(2){background:var(--navy);color:var(--white);border-color:var(--navy)}
.stat:nth-child(2) span{color:#c3d3ec}
/* problem/fix cards: tinted halves */
.fixes .card{background:var(--white)}
/* client cards */
.client-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:28px}
@media (max-width:860px){.client-grid{grid-template-columns:1fr}}
.client-card{display:flex;flex-direction:column;gap:8px;background:var(--white);border:1px solid var(--peach-2);border-radius:var(--radius);padding:24px;text-decoration:none;color:var(--ink)}
.client-card h3{margin:0}
.client-card p{margin:0;color:var(--muted)}
.client-card .eyebrow{margin:0}
.client-card .case-metrics{margin-top:10px;background:var(--navy);border-radius:12px;padding:14px 16px}
.client-card .case-metrics b{color:var(--white);font-size:26px}
.client-card .case-metrics span{color:#c3d3ec}
.client-card .case-period{font-size:13px}
.client-card .case-pending{display:inline-block;align-self:flex-start;margin-top:10px;font-size:13px;font-weight:700;color:var(--signal-dark);background:var(--peach);border-radius:999px;padding:6px 12px}
.client-card .more{margin-top:auto;padding-top:10px;font-weight:700;color:var(--signal-dark)}
a.client-card:hover{border-color:var(--signal)}
section.alt .client-card{background:var(--navy-2);border-color:var(--navy-line);color:var(--white)}
section.alt .client-card p{color:#c3d3ec}
/* table header in navy instead of black */
th{background:var(--navy)}
section.alt th{background:var(--ink)}
section.alt td{color:var(--ink)}
section.alt .table-wrap{background:var(--white)}
/* footer CTA band keeps orange; footer stays ink */

/* ===== accent palettes (set data-palette on <html>) ===== */
html[data-palette="blue"]{--signal:#2f6bff;--signal-dark:#1d50d8;--peach:#eef3ff;--peach-2:#d6e2ff;--signal-soft:#a9c3ff;--glow:rgba(47,107,255,.38);--on-signal:#ffffff}
html[data-palette="green"]{--signal:#0fa36b;--signal-dark:#0a8253;--peach:#ecf8f2;--peach-2:#cdeedd;--signal-soft:#86e3bb;--glow:rgba(15,163,107,.32);--on-signal:#ffffff}
html[data-palette="gold"]{--signal:#f4b400;--signal-dark:#d99f00;--peach:#fdf7e7;--peach-2:#f4e4b2;--signal-soft:#ffd457;--glow:rgba(244,180,0,.30);--on-signal:#0d1117}
html[data-palette="red"]{--signal:#e5383b;--signal-dark:#c1272b;--peach:#fdf0f0;--peach-2:#f7d6d6;--signal-soft:#ff9fa1;--glow:rgba(229,56,59,.30);--on-signal:#ffffff}

/* ===== hero v2: outcome list + phone mockup ===== */
.hero-list{list-style:none;padding:0;margin:0 0 28px;display:grid;gap:10px}
.hero-list li{display:flex;gap:10px;align-items:flex-start;color:#e3e9f1;font-size:17px}
.hero-list li::before{content:"";flex:0 0 20px;height:20px;margin-top:3px;border-radius:50%;background:var(--signal) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3.2 3L15 7' fill='none' stroke='white' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/14px no-repeat}
html[data-palette="gold"] .hero-list li::before{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3.2 3L15 7' fill='none' stroke='%230d1117' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E")}
.mock-wrap{position:relative;display:flex;justify-content:center;padding:10px 0 30px}
.phone{width:300px;max-width:100%;background:#05070a;border-radius:38px;padding:12px;box-shadow:0 30px 60px rgba(0,0,0,.45),0 0 0 1px #2c3542}
.phone-screen{background:#ffffff;border-radius:28px;overflow:hidden;color:#0d1117}
.ad-top{display:flex;align-items:center;gap:10px;padding:14px 14px 10px}
.ad-avatar{width:36px;height:36px;border-radius:50%;background:var(--signal);flex:0 0 36px}
.ad-top b{display:block;font-size:14px}
.ad-top span{font-size:12px;color:#65676b}
.ad-copy{font-size:13.5px;padding:0 14px 10px;margin:0;line-height:1.4}
.ad-img{aspect-ratio:1/1;background:radial-gradient(120% 90% at 20% 10%,var(--signal) 0%,var(--signal-dark) 45%,var(--navy) 100%);display:flex;flex-direction:column;justify-content:flex-end;padding:18px;color:#fff}
.ad-img small{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:800;opacity:.9}
.ad-img strong{font-size:30px;line-height:1.05;letter-spacing:-.02em}
.ad-cta{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:12px 14px;background:#f0f2f5}
.ad-cta span{font-size:12px;color:#65676b}
.ad-cta b{font-size:13px}
.ad-cta em{font-style:normal;font-size:13px;font-weight:700;background:#e4e6eb;border-radius:6px;padding:7px 12px}
.lead-pop{position:absolute;right:0;bottom:6px;width:230px;max-width:80%;background:var(--white);color:var(--ink);border-radius:14px;padding:12px 14px;box-shadow:0 14px 30px rgba(0,0,0,.35);display:flex;gap:10px;align-items:center}
.lead-pop i{flex:0 0 32px;height:32px;border-radius:10px;background:var(--signal);display:block}
.lead-pop b{display:block;font-size:13px}
.lead-pop span{font-size:12px;color:var(--muted)}
.mock-label{position:absolute;left:0;top:0;font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:#8b97a6;font-weight:700}
@media (max-width:860px){.lead-pop{right:4px}.mock-wrap{margin-top:12px}}
@media (prefers-reduced-motion:no-preference){.lead-pop{animation:pop .6s .4s both}}
@keyframes pop{from{transform:translateY(10px);opacity:.0001}to{transform:none;opacity:1}}

/* industries strip */
.strip{padding:28px 0;background:var(--white);border-bottom:1px solid var(--peach-2)}
.strip .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:10px 12px}
.strip p{margin:0 12px 0 0;font-weight:800;font-size:14px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}
.chip{display:inline-block;padding:8px 14px;border-radius:999px;background:var(--peach);border:1px solid var(--peach-2);font-size:15px;font-weight:600}
/* icon cards */
.icon{width:44px;height:44px;border-radius:12px;background:var(--signal);display:flex;align-items:center;justify-content:center;margin-bottom:14px}
.icon svg{width:24px;height:24px;stroke:var(--on-signal);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:28px}
@media (max-width:1000px){.grid-4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.grid-4{grid-template-columns:1fr}}
.addon-note{margin-top:20px;font-size:15px;color:var(--muted)}
.addon-note a{color:var(--signal-dark);font-weight:700}
.ad-cta span{display:block}
.ad-cta em{white-space:nowrap}
.client-grid > :only-child{grid-column:1/-1}
.client-grid{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}

/* ===== ADU ad photo ===== */
.ad-photo{background:linear-gradient(180deg,rgba(13,17,23,0) 40%,rgba(13,17,23,.78) 100%),url("/adu-ad.jpg") center/cover no-repeat}
.ad-photo small{color:var(--signal-soft)}

/* ===== trusted wordmarks ===== */
.trusted{background:var(--ink);padding:26px 0 30px;border-top:1px solid #1f2733}
.trusted p{margin:0 0 14px;text-align:center;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#8b97a6}
.wordmarks{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 40px}
.wordmarks span{font-weight:800;font-size:20px;letter-spacing:-.01em;color:#c9d1db;white-space:nowrap}
.wordmarks span:nth-child(odd){font-style:italic;letter-spacing:.02em}
.wordmarks span:nth-child(3n){text-transform:uppercase;font-size:16px;letter-spacing:.14em}

/* ===== AEO band + AI chat mock ===== */
.aeo-band{background:linear-gradient(135deg,var(--white) 0%,var(--peach) 100%);border-top:1px solid var(--peach-2);border-bottom:1px solid var(--peach-2)}
.aeo-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:44px;align-items:center}
@media (max-width:860px){.aeo-grid{grid-template-columns:1fr}}
.aeo-grid > *{min-width:0}
.mini-steps{list-style:none;padding:0;margin:20px 0 26px;display:grid;gap:10px;counter-reset:m}
.mini-steps li{position:relative;padding-left:44px;color:var(--ink-2)}
.mini-steps li::before{counter-increment:m;content:counter(m);position:absolute;left:0;top:0;width:30px;height:30px;border-radius:50%;background:var(--navy);color:var(--white);font-weight:800;display:flex;align-items:center;justify-content:center;font-size:14px}
.mini-steps b{display:block}
.ai-chat{margin:0;background:var(--white);border:1px solid var(--peach-2);border-radius:18px;padding:20px;box-shadow:0 20px 40px rgba(17,45,85,.12)}
.ai-chat figcaption{font-size:11px;text-transform:uppercase;letter-spacing:.12em;font-weight:800;color:var(--muted);margin-bottom:12px}
.ai-q{margin-left:auto;max-width:85%;width:fit-content;background:var(--navy);color:var(--white);border-radius:16px 16px 4px 16px;padding:10px 14px;font-weight:600;font-size:15px}
.ai-a{margin-top:14px;background:var(--paper);border-radius:16px 16px 16px 4px;padding:14px 16px;font-size:15px;color:var(--ink-2)}
.ai-a p{margin:0 0 8px}
.ai-a ol{margin:0;padding-left:20px;display:grid;gap:8px}
.ai-a li.hit{background:var(--peach);border:1.5px solid var(--signal);border-radius:10px;padding:8px 10px;margin-left:-6px}
.ai-a .src{display:block;font-size:12px;color:var(--signal-dark);font-weight:700;margin-top:2px}
.ad-photo{background:url("/adu-ad.jpg") center/cover no-repeat}
.lead-pop{bottom:-18px}
.ad-photo{aspect-ratio:1122/1402}
.lead-pop{width:260px}
.ad-cta{gap:8px}
.ad-cta b{white-space:nowrap;font-size:12.5px}
.ad-cta em{padding:7px 10px;font-size:12.5px}
.proof-callout{background:var(--navy);color:var(--white);border-radius:14px;padding:16px 18px;margin:0 0 22px}
.proof-callout .eyebrow{margin:0 0 6px;color:var(--signal-soft)}
.proof-callout p{margin:0;color:var(--white)}
.proof-callout b{color:var(--signal-soft)}
.proof-callout span{display:block;margin-top:6px;font-size:13px;color:#c3d3ec}
.ai-proof{margin:0;background:var(--white);border:1px solid var(--peach-2);border-radius:18px;padding:12px;box-shadow:0 20px 40px rgba(17,45,85,.14)}
.ai-proof img{display:block;width:100%;height:auto;border-radius:10px;border:1px solid #e6e8ec}
.ai-proof figcaption{font-size:14px;color:var(--ink-2);padding:12px 6px 4px}
.ai-proof figcaption b{color:var(--ink)}
section.alt .ai-proof{border-color:var(--navy-line)}
section.alt .ai-proof figcaption{color:var(--ink-2)}
.prose .ai-proof{margin-top:20px}
a.chip{text-decoration:none;color:var(--ink)}
a.chip:hover{border-color:var(--signal)}